DENSSI Nicotine Pouches Partner with ZOOM to Expand Across UAE: Now in 150 Stores

In a landmark move for the nicotine pouch industry, DENSSI has officially partnered with ZOOM, the convenience store network operated by ENOC, bringing its premium nicotine pouches to over 150 retail locations across the UAE. As one of the few certified nicotine pouch brands authorised for sale in the region, DENSSI’s entry into ZOOM stores represents a bold step toward its goal of becoming the number one pouch brand in the world.

This significant collaboration cements DENSSI’s growing presence in the Middle East and underscores the rising demand for modern, smokeless nicotine alternatives among UAE consumers. The availability of DENSSI at ZOOM not only enhances brand accessibility but also reinforces the evolving retail landscape, where health-conscious and lifestyle-driven products are increasingly sought after.

Certified and Compliant: A Rare Position in the UAE

The United Arab Emirates has stringent regulations around the sale of nicotine products, particularly smokeless alternatives. DENSSI is proud to be among the few nicotine pouch brands certified and compliant with UAE health and safety standards. This certification ensures that consumers are receiving a high-quality, regulated product, built on trust, consistency, and responsibility.

The strategic decision to partner with ZOOM offers DENSSI unprecedented exposure, bringing the brand into some of the country’s most visited convenience stores. With over 225 locations across ENOC and EPPCO service stations, ZOOM is one of the region’s most recognised and reliable retail networks.

ZOOM Champions Lifestyle Innovation

Commenting on the partnership, a ZOOM spokesperson said:

“At ZOOM, we are committed to offering our customers products that align with modern lifestyles and responsible consumption. The introduction of certified nicotine pouches like DENSSI reflects our ongoing focus on innovation and customer-centric convenience.”

This endorsement by ZOOM not only legitimises DENSSI’s growing status in the UAE, but also aligns with broader trends toward harm reduction and alternative nicotine options, particularly in a region where public health awareness is rising.

Meeting Demand: The Rise of Nicotine Pouches in the UAE

The presence of DENSSI across 150 ZOOM stores highlights a surge in consumer demand for discreet, smoke-free nicotine options. With increasing awareness around the health impacts of smoking, many adults are turning to products like nicotine pouches for a cleaner, more modern experience.

DENSSI’s offering of flavour-forward, high-quality nicotine pouches taps directly into this need, providing adult consumers with a satisfying and innovative alternative that fits seamlessly into busy, urban lifestyles.

A Global Vision

With this major retail milestone in the UAE, DENSSI is accelerating its global strategy. The partnership with ZOOM not only strengthens its footprint in the Middle East, but also reinforces its ambition to become the world’s leading nicotine pouch brand.

As the category continues to grow, DENSSI remains at the forefront—championing compliance, innovation, and consumer-focused expansion. With strong partners like ZOOM and increasing global demand, the brand is well on its way to making that vision a reality

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