Supreme to Manufacture 88Nic Nicotine Pouches in the UK with £400,000 Investment

Supreme, the British consumer goods and vaping company, has confirmed that its new 88Nic Nicotine Pouches will be produced in the UK. Backed by a £400,000 investment, this move marks the company’s first step into in-house nicotine pouch manufacturing.

The initiative positions Supreme as one of the few UK firms to bring production closer to home, reducing reliance on imports and responding quickly to shifting consumer preferences.

What Are 88Nic Nicotine Pouches?

The 88Nic range introduces a modern, tobacco free nicotine alternative designed for adult consumers seeking a cleaner and more discreet option. Unlike cigarettes or e-cigarettes, pouches deliver nicotine through oral absorption without combustion or vapour.

Strengths and Flavours
The new pouches are available in 6 mg and 12 mg strengths, with four flavours: Spearmint, Citrus, Mixed Berries and Cool Mint. The balance of strengths ensures options for both lighter users and those looking for a stronger nicotine hit.

Price Point Compared to Competitors
At £2.50 for a pack of 20, the brand is marketed as one of the most affordable nicotine pouches in the UK, undercutting competitors that typically retail at around £6.50. With a cost of less than 13p per pouch, 88Nic nicotine pouches are positioned to disrupt the UK pouch market by combining quality and accessibility.

Why Supreme is Investing £400,000 in Domestic Production

The investment reflects a deliberate strategy to localise production, secure supply chains and control quality. By bringing UK made nicotine pouches to the market, Supreme gains the flexibility to adapt quickly to consumer trends while ensuring compliance with changing regulations.

The move also highlights the growing importance of oral nicotine products within the broader UK vaping industry and harm reduction landscape.

The State of the UK Nicotine Pouch Market

Growth Trends Among Adults
Nicotine pouches are increasingly recognised as a viable alternative for adults seeking smoke free options. Awareness and adoption have risen steadily, with market analysts forecasting consistent growth through 2030. Consumers are attracted to the discreet format, affordability and smoke free nicotine products like pouches, which provide a cleaner experience than traditional smoking.

Regulatory Environment and Public Health Pressure
Although pouch regulation in the UK currently falls under the General Product Safety Regulations rather than tobacco laws, campaigners have urged the government to act faster on issues such as labelling, youth prevention and flavour restrictions. By setting up UK manufacturing, Supreme is better placed to adapt to these changes and demonstrate responsible practice.

How 88Nic Aims to Disrupt the Market

Affordability and Distribution
Price remains one of the biggest barriers for new pouch users. By offering some of the best cheap nicotine pouches UK, 88Nic aims to make the category more accessible. The product is already available online through the official website and is being rolled out in physical stores including B&M, Home Bargains and Heron Foods.

Made in the UK Advantage
Supreme will be able to promote the British nicotine pouch brand as locally manufactured, a key differentiator in a market dominated by imported products. This message of trust and authenticity is expected to resonate strongly with UK consumers.

Looking Ahead for Supreme and 88Nic

Supreme’s bold entry into the pouch market is more than a product launch. It is a strategic bet on the long-term growth of nicotine alternatives in the UK. The company’s combination of affordability, domestic manufacturing and strong retail distribution could establish 88Nic as a leading player in the years ahead.

As Supreme prepares its marketing campaigns for autumn, industry observers will be watching closely to see whether the 88Nic nicotine pouches review from early adopters confirms the brand’s potential to disrupt the market. With a focus on value, compliance and local production, 88Nic could set a new standard for home grown nicotine pouch innovation.

Topics