A Day at Silverstone with DENSSI and the BOE Motorsport Team

There are race days, and then there are race days. Our trip to Silverstone for the MotoGP was nothing short of extraordinary — a day spent immersed in the high-octane world of motorcycle racing, all thanks to the innovative nicotine pouch brand DENSSI, the main sponsor of the Spanish BOE Motorsport Team in the fiercely competitive Moto3 class. 

As alternative nicotine brands like DENSSI become more visible across global sporting landscapes, it was fascinating to witness first-hand how these modern lifestyle brands are aligning themselves with elite motorsport — and doing it in a way that feels authentic, exciting, and fresh.

From the moment we stepped through the gates at Silverstone, the energy was infectious. As guests of DENSSI, we were given privileged access to the paddock and pit box of the BOE Motorsport team — a rare behind-the-scenes look at what it truly takes to operate a Moto3 team at the highest level. It’s easy to watch a race on TV and appreciate the speed, but when you’re face to face with the precision, focus, and grit of a real racing crew, the magnitude of effort becomes crystal clear. 

Meeting the team’s two riders — Cormac Buchanan from New Zealand and Ruche Moodley from South Africa — was a highlight in itself. These two young talents are not only fierce competitors on the track, but incredibly humble and focused off it. You quickly realise that Moto3 is not just a proving ground for riders, but a masterclass in teamwork, strategy, and engineering excellence. And for DENSSI to be at the forefront of this journey with BOE Motorsport speaks volumes about the brand’s commitment to performance and innovation. 

Before the Moto3 event kicked off, we had the pleasure of watching the Moto2 race from an outstanding vantage point at the final corner. This spot gave us an appreciation for the bravery and late-braking skills required at this level. Then came the main event — the MotoGP race — which we viewed from the legendary first bend, where we witnessed an electrifying and dramatic victory for Marco Bezzecchi. The tension, the noise, the sheer theatre of it all — you could feel every overtake and every mistake reverberate through the crowd.

But nothing prepared us for what it was like to watch the Moto3 race from inside the DENSSI pit box. As the team prepped the bikes, final instructions were shared, visors were locked down, and then — silence, anticipation, and finally — the scream of engines. Standing alongside the BOE crew gave us an entirely new appreciation for the split-second decisions, the precise communication between rider and pit, and the emotional rollercoaster that unfolds in real time. To then move trackside and physically feel the rush as the bike’s hurtled past was a sensory overload in the best possible way — sound, speed, and adrenaline, all colliding in beautiful chaos. 

It was clear that DENSSI isn’t just another name on a fairing or race suit. Their involvement is hands-on and passionate. As alternative nicotine products continue to disrupt traditional tobacco markets, DENSSI is leading the charge in offering a cleaner, more socially responsible option — and doing so by aligning with sports and audiences that reflect their bold, dynamic identity. The MotoGP demographic — young, international, lifestyle-conscious — is the perfect match, and DENSSI is wasting no time establishing a powerful presence. 

As we wrapped up the day, surrounded by the smell of fuel, the distant roar of engines, and the camaraderie of the paddock, we couldn’t help but feel grateful. Grateful to see the sport we love from such an intimate perspective. Grateful to meet the people — the riders, mechanics, engineers — who make it all happen. And most of all, grateful to DENSSI for their vision, their hospitality, and their unwavering belief in doing things differently. 

To the DENSSI team and everyone at BOE Motorsport — thank you for an unforgettable experience. Here’s to more thrilling Sundays at the track, more innovation in sport and lifestyle, and more moments where the boundaries of performance and passion are pushed to the limit. 

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