EVONXT Milan 2025 – Small in Scale, Big on Impact 

Set against the stunning backdrop of Milan—a city famed for its style, culture, and architectural grandeur—EVONXT 2025 delivered a powerful punch in the world of alternative nicotine products. While smaller and more intimate than its sibling event InterTabac, EVONXT Milan carved out its own unique identity, offering a focused and high-quality B2B experience that resonated with attendees from across the globe. 

Held in the shadow of Milan’s awe-inspiring cathedral, one of the largest and most breathtaking in the world, the venue itself seemed to mirror the elegance and innovation of the brands showcased inside. This wasn’t a show about quantity; it was about quality. A handpicked selection of premium nicotine pouch and vape companies filled the floor, showcasing cutting-edge products and fostering serious conversations about the future of the industry. 

While the brand list might not have matched the scale of larger expos, the value of each exhibitor was evident. These were key players in the space—forward-thinking companies offering new ideas, premium products, and innovative solutions. EVONXT was a tightly curated experience, allowing for real engagement, serious deal-making, and strong networking opportunities throughout the weekend. 

One of the highlights of the weekend was the rooftop event hosted by GINN at the stunning 21 House of Stories in the vibrant Navigli district. Under a golden Milanese sun, guests mingled over glasses of Prosecco, enjoying panoramic city views and lively, insightful conversations. The mood was relaxed yet energised, perfectly reflecting the spirit of the EVONXT community. It’s clear the nicotine pouch sector is gaining significant momentum, with many conversations pointing toward its growing dominance within the industry. 

As the sun dipped and the city lights began to glow, the scene shifted downstairs for the official EVONXT after party. The atmosphere was electric. Exhibitors, buyers, brand owners, and influencers came together to celebrate not just the success of the event but the vitality of the industry itself. Music, drinks, and animated discussions filled the space as networking continued late into the night—proof that business and pleasure can indeed mix in the right setting. 

EVONXT Milan proved once again that smaller shows can make a big impact. The event delivered exactly what it promised: an intimate, premium B2B gathering in a beautiful and iconic location. It was a refreshing alternative to the larger, sometimes overwhelming expos—allowing attendees to focus on meaningful interactions and real opportunities. 

Kudos to the EVONXT and InterTabac teams for executing another seamless event. From the choice of venue to the balance of brands and the exceptional hospitality, every detail was handled with professionalism and care. 

As the industry continues to evolve, events like EVONXT will play an important role in shaping its direction. Milan was the perfect host city—sophisticated, stylish, and full of energy. The only question now is: where will EVONXT go next? Wherever it is, it’s sure to be another unmissable experience. 

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