Global Vape Market Forecast to Double by 2029 as Consumers Shift to Rechargeable Devices

The global vape market is on track to nearly double in value by 2029, according to a new industry forecast. Analysts expect the sector to grow from USD 33 billion in 2025 to more than USD 67 billion by 2029, driven by consumer demand for longer-lasting devices, technological innovation, and tightening regulations on disposable products.

Disposables Decline, Rechargeables Rise

One of the report’s most striking findings is the projected shift away from disposables toward rechargeable and pod-based systems. With environmental concerns and government bans targeting single-use devices, consumers are increasingly seeking alternatives that combine convenience with sustainability. Manufacturers are responding with new modular systems and longer-life batteries designed to appeal to both beginners and experienced users.

The popularity of disposables, which have dominated markets such as the UK and U.S. in recent years, is expected to plateau as policy restrictions bite. In the UK, for instance, the government’s 2025 disposable vape ban is already redirecting consumers toward nicotine pouches and refillable products.

Regional Growth Patterns

Asia-Pacific is forecast to deliver the fastest growth, led by rising adoption in markets like Japan, South Korea, and China. In Europe, regulatory harmonisation under EU directives will continue to shape product categories, with emphasis on youth protection and taxation. North America is expected to remain the most lucrative market overall, though it will face heightened scrutiny from the U.S. Food and Drug Administration.

Industry Leaders and Competition

Major players such as BAT, Philip Morris International, Altria, and Japan Tobacco are doubling down on reduced-risk products, expanding their offerings across vaping, oral nicotine, and heated-tobacco technologies. Meanwhile, independent brands like Elfbar, Lost Mary, and Innokin continue to carve out market share with innovation and design-driven appeal.

The report also highlights a wave of new entrants from China, where manufacturers are pivoting from a saturated domestic market to capture opportunities abroad.

Conclusion

The forecast underlines both the opportunities and the challenges facing the vape industry. While overall growth remains strong, companies must navigate shifting regulations, environmental pressures, and rising expectations for safer, sustainable products. The message is clear: the future of vaping lies not in disposables, but in innovation that balances consumer demand with public health priorities.

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