The Dundee Influencer Behind Scotland’s Disposable Vape Ban 

Laura Young, better known online as Less Waste Laura, is a multi-award-winning climate activist, environmental scientist, and ethical influencer based in Dundee, Scotland. Renowned for her powerful advocacy work and practical approach to sustainability, Laura has become a leading voice in the UK’s environmental movement. Her most recent and widely impactful campaign — to ban disposable vapes — has led to a significant shift in public policy across the UK. 

How One Tweet Sparked a National Change 

The story began with a single tweet. While out walking her dog through the Scottish countryside, Laura noticed the growing number of brightly coloured disposable vapes littering the ground. Frustrated by the increasing environmental damage, she posted a photo online, calling attention to the issue. Within just three weeks, the tweet had gone viral, gaining widespread media coverage and sparking a national conversation about the environmental harm caused by single-use vapes. 

The Alarming Scale of Vape Pollution 

Laura’s campaign quickly gained momentum. Over the following year, her tireless advocacy and public engagement brought the issue to the attention of policymakers and environmental organisations. In response to growing pressure, the Scottish Government commissioned a study, which revealed that a staggering 2.7 million disposable vapes were being littered across Scotland annually. 

The report confirmed what Laura had witnessed firsthand — that disposable vapes were not only contributing to plastic pollution but also introducing harmful chemicals and lithium batteries into the natural environment. The data strengthened her case, and soon after, discussions about legislation began to take shape. 

A National Policy Shift: From Scotland to the UK 

Scotland became the first part of the UK to officially commit to banning disposable vapes. The Scottish Government cited both environmental and health concerns as key drivers behind the decision — with Laura’s campaign mentioned as a significant influence. Following Scotland’s lead, both the Welsh and UK Governments announced similar plans, acknowledging the cross-border nature of the issue and the need for a unified approach. 

As of 1st June 2025, the ban on disposable vapes has officially come into effect across Scotland, Wales, and England — a monumental victory for environmental campaigners and communities alike. 

From Ethical Influencer to Policy Shaper 

Laura Young’s journey from environmental influencer to policy shaper is a powerful reminder of the impact one person can make. Her work goes far beyond social media. Through her platform LessWasteLaura.com, she continues to lead educational initiatives, speak at global environmental events, and campaign on issues such as plastic waste reduction, ethical consumption, and sustainable living. 

With a strong foundation in environmental science and a passion for grassroots activism, Laura is proving that digital influence can be a force for meaningful, systemic change. 

Learn more about Laura Young’s campaigns, resources for sustainable living, and how you can take action at LessWasteLaura.com. 

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