RLX Technology Reports Strong Q2 Growth on European Expansion

Chinese manufacturer RLX Technology has posted a 40 percent year-on-year revenue increase, boosted by international expansion and the release of new rechargeable products.

Quarterly revenues rose to RMB 880 million (USD 122.8 million), with gross margins improving to 27.5 percent. The company credited its European acquisition earlier this year and the rollout of larger rechargeable vapes as key drivers of growth.

In China, RLX continues to face regulatory pressure, with tighter rules on flavours and advertising. Despite this, cost controls and higher-margin product lines have allowed the company to strengthen profitability. The shift from disposables to refillable devices reflects a broader industry trend as markets like the UK and New Zealand ban single-use products.

RLX’s expansion strategy underscores how Chinese companies are increasingly turning to overseas markets for growth. By offering safer, regulated alternatives in Europe and beyond, the company hopes to cement its position as a global competitor.

Analysts say that while challenges remain, RLX’s success demonstrates the continued appetite for next-generation nicotine products. With investment in compliance and innovation, companies like RLX are helping to push the vaping industry toward more sustainable and consumer-focused solutions.

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