Finland bans online pouch sales and tightens nicotine product rules.
By K Futur Nicotine PouchesVaper Expo UK returned to the NEC in Birmingham for its 2025 edition, and while the show was noticeably smaller than in previous years, it still managed to deliver a packed schedule of product launches, industry engagement, and some memorable moments that made the event a worthwhile trip for anyone in the vape and alternative nicotine sector.
Some of the industry’s biggest names were still present and showed up in style. GOLDBAR, Vaporesso, SKE, and Podsalt all had strong presences, showcasing updated ranges and offering attendees the chance to get hands-on with their latest tech and flavours. It was particularly fantastic to see Aspire with a large, standout booth. Their sleek stand was buzzing with visitors as they showcased a full range of products and some truly impressive innovations that once again positioned them as leaders in device design and performance.
Beyond vaping hardware and e-liquids, the show also continued its growing trend of including nicotine pouch brands, with companies like CLEW making a noticeable impact. This crossover between pouch and vape continues to gain momentum, and Vaper Expo remains a space where you can really see that evolution in action.
It was also great to catch up with the team from UKVIA, who were on hand to engage with attendees about the future of the industry, policy developments, and advocacy efforts. Their presence always adds value and insight to the event.
A standout personality at the expo this year was professional boxer Jack Catterall, who was at the show with Flavour Warehouse and Vampire Vape. Jack proved to be a genuine, down-to-earth guy, happily taking selfies and chatting with fans. It’s always refreshing to see real personalities at the show who resonate with attendees.
Zeus Juice were actively walking the show and making their presence felt, before hosting a lively afterparty in town. Meanwhile, the real highlight for many came after day two at the SKE launch event, held at the Park Regis Hotel. This exclusive event revealed eight brand-new products, including an exciting vapeless innovation that generated serious buzz among attendees. The launch was complemented by the presence of SKE’s influencer team, including Scotty from Geordie Shore, who was more than happy to pose for photos with fans. We even grabbed a selfie with him ourselves—what a legend!
While the overall scale of the show was smaller, the vibe remained positive, professional, and forward-thinking. In many ways, the more intimate setting allowed for better conversations, easier navigation, and deeper engagement with the brands that were there.
For us at FUTUR Ltd, it was another successful event, and it’s always a pleasure to be part of the UK’s biggest vaping expo. Hats off to the organisers for keeping the momentum going. We’re already looking forward to seeing what Vaper Expo 2026 will bring!
After an amazing weekend at Vaper Expo Birmingham in May 2025, we’re highlighting the hottest brands that stole the show. Congratulations to all the standout names—your innovation and passion lit up the event and truly impressed the crowd!
After an amazing weekend at Vaper Expo Birmingham in May 2025, we’re highlighting the hottest brands that stole the show. Congratulations to all the standout names—your innovation and passion lit up the event and truly impressed the crowd!
Beat Ejuice: BAR JUICE : Blueberry Watermelon
Best pod system: ALLO BAR Pava
Best pouch: MYNT Mint
Bets device: HULA
Best branding and marketing: MYNT
Best stand: BAR JUICE (loved the rodeo and the squid games)
Honourable mention goes to…
SKE and other new product launch. With their forward thinking and innovation, their new range of products will really set the world on fire!
